How The Foundry Cohort Works
This is where decisions start to matter
This is where founders tend to:
- Over-design and under-decide
- Lock in packaging before positioning
- Price emotionally, not commercially
- Choose channels too early
- Spend money fixing the wrong problem
By the time this becomes clear, undoing it is expensive.
This is a 6-week live cohort for product founders who need to make irreversible decisions
and want to get them right before committing more money.
It’s small, practical, and decision-led.
The next step is a short fit check not a sales call.
The Foundry Cohort (6 weeks)
Build the plan + course-correct in real time.
Best if you want momentum without chaos. (Recommended)
£795
Next cohort: April 2026 • 12–15 founders
Weekly live sessions (75–90 mins)
6-week decision framework (you’ll always know what “done” is)
Hot seats + feedback (your business, not theory)
Pricing + positioning + channel maths
Decision tools + frameworks (yours to keep)
Accountability + weekly progress checks
Excellent 4.9
100% Money Back Guarantee
Small cohort (12–15)
Decision-led framework
The 6 Week Structure
Each session combines structured guidance with live discussion and real decision review.
Decide if this product should exist
Before more money goes out, we pressure-test the fundamentals.
This week focuses on:
- Demand vs assumptions
- Market reality vs founder bias
- Defining clear kill criteria
The goal is not encouragement -It’s clarity.
Decide where this product actually sits
Most product businesses stall because they try to be everything.
This week focuses on:
- What shelf you’re really on
- Who this product is actually for
- Why vague positioning kills momentum
You should leave knowing who you’re building for and who you’re not.
Decide what to stop, not what to optimise
This is where founders quietly burn cash.
This week focuses on:
- Product and packaging decisions that are hard to undo
- MOQ risk
- Materials, formats, and unnecessary complexity
The aim is to avoid locking in decisions that quietly limit you later.
Choose a price that actually works
Pricing mistakes don’t show up immediately.
They show up when it’s too late.
This week focuses on:
- Why founders underprice
- DTC vs retail maths
- Margin reality checks
You should leave with pricing you can defend, not just justify.
Prioritise what to focus on next
Channels are expensive. Doing everything is worse.
This week focuses on:
- DTC vs B2B vs marketplaces
- Sampling, ads, PR - what makes sense now
- What to ignore for the moment
The goal is momentum without chaos.
Choose what happens next
This is where everything comes together.
By the end of this week, you’ll have:
- A clear plan to move forward
- Or a clear decision to change direction
- Or permission to stop before spending more
No ambiguity.
No “almost ready”.
Before you click
This isn’t a sales call.
You won’t be pitched or pressured.
If it’s not a fit, I’ll tell you directly.
You’ll leave with clarity either way.