Before You Apply To The Foundry
The Foundry isn’t for everyone.
This page exists to help you decide whether it’s even worth booking a fit call.
Before You Apply
This programme works best for founders who:
- Are building a physical product
- Have already committed time or money
- Are open to direct feedback
- Are willing to make decisions and act on them
If that doesn’t sound like you, this probably isn’t the right programme, and that's okay.
How the process works now
Here’s exactly what happens next:
- You request a short fit call
- We check whether the cohort is right for where your product is right now
- If it’s a fit, you’ll be invited to apply for the next cohort
- If it’s not, I’ll tell you directly - no ghosting
There’s no sales script.
No pressure to proceed.
What a fit call is not
A fit call is not:
- A commitment to join
- A sales call
- Pressure to buy
- Automatic acceptance
It’s a short conversation to decide whether this cohort makes sense — for you and for us.
Program Details
6 Weeks
One live Zoom session per week (75–90 minutes)
Small cohort (12 - 15 founders)
Founding cohort fee: £795
(Future cohorts £1,295)
Next cohort: Starting April 2026
A final note on fit
This programme is intentionally not for everyone.
It’s not designed for:
- Idea-stage founders looking for motivation
- People building SaaS or digital products
- Anyone looking for templates or step-by-step playbooks
It’s designed for founders who want to make better decisions before the next spend.